Regarding to the huge amount of plastic waste that pollute the Earth seriously and hurt the living both in the ocean and on the ground，it becomes an urgent task we should pay attention to！  

【Solution】Flat Straw is made by food grade silicone，the key features are：

1. 100% safe for kids as it is soft、
2. easy to clean as flat、
3. shape adjustable to fit all kinds of drink、
4. against high & low temperature、
5. against acid or alkaline、
6. easy to carry and use 、
7. curling the straw can improve the coordination between eye and hand and make drinking with more fun！

   Via using flat straw we can eliminate plastic straw waste completely and gain lots of benefits at the same time！

【Develop】In order to address plastic straw waste issue and find an alternative that could gain most of benefits and eliminate the weakness at the same time，we try to think out of box and make the goal come true！

The brain new idea is to turn the cubic tube design into flat one and select the eco-friendly material to replace the plastic ones，by doing so，we are able to address safety、poison free、flexibility and cleanness issue；Then via the design of experiment (DOE) plan，we come out the best solution for the sealing issue，that is add strength string on flat material and optimize the pattern according to its need！After all，we complete all the reliability and application test as well as SGS certification test！    

【IP strategy】As flat straw is not only a brain new design and concept but also can address plastic straw waste completely，so it’s worth to apply the patent to protect our effort！So far, we had successfully got patents from USA、GM、JP、CHA and TW where UK and IND patent are in process！

【Competitor】As mentioned，flat straw is the best solution for plastic straw，but the toughest competitor is still the plastic straw as it’s cheap、easy to get、no need to clean、no strong regulation to forbid it。So，we need to continue educating the users to ban the plastic straw and build the new regulation to forbid the plastic straw soon！

Somebody might said plastic cap is a good alternative，but in fact，plastic cap is about 4.2g each where plastic film is less than 0.25g，that means by using plastic cap，you will produce 16 times more plastic waste than original one and plastic cap is not friendly to girls and kids that might turn it into a disaster if the drink pouring out！

The other alternative is PLA decomposable material，the problem is：

1. it is one time use product，same as plastic straw，means lots of waste
2. PLA decomposition need to conduct in high temp and high humility condition that is hard to achieve！
3. Some of PLA contain plastic material，so it will pollute the environment in micro-plastic form
4. If PLA mix with plastic waste，it will make recycle process harder as impurity issue   

So, from all perspective study，we conclude the flat straw is the best alternative to replace plastic straw，all we should do is keep everyone wake up to understand the threat of plastic waste and take immediate action to forbid plastic straw and introduce flat straw to all！